How to Start a Porta Potty Business: A Step-by-Step Guide

Starting a porta potty business can be a lucrative and rewarding venture. Portable toilets are in high demand for outdoor events, construction sites, and other locations without permanent restrooms. In this article, we will provide a step-by-step guide on how to start a porta potty business, including the necessary equipment, costs, and marketing strategies.

Introduction to Porta Potty Business

A porta potty business involves the rental and maintenance of portable toilets for various events and construction sites. It is a profitable business that requires low startup costs and can be run from home. In this article, we will go over the steps you need to take to start your own porta potty business.

Steps to Starting a Porta Potty Business

  1. Conduct Market Research: Study the market demand for portable toilets in your area and determine the target customers for your business.
  2. Obtain Licenses and Permits: Before starting your business, you need to obtain all the necessary licenses and permits required by the state and local government.
  3. Secure Funding: Determine the costs involved in starting your business and secure the necessary funding. This may include purchasing porta potties, vehicles for transportation, and maintenance equipment.
  4. Choose a Business Structure: Decide on the legal structure of your business, such as a sole proprietorship, partnership, or limited liability company (LLC).
  5. Purchase Equipment and Supplies: Purchase the porta potties, vehicles, and maintenance equipment needed to start your business.
  6. Set Up Operations: Establish a base of operations for your business, including a storage area for porta potties and equipment.
  7. Develop Marketing Strategies: Create a marketing plan to promote your business and reach potential customers.
  8. Hire Employees: If necessary, hire employees to assist with the operation and maintenance of your business.

Step 1: Research the Industry

Before starting a porta potty business, it’s important to research the industry to understand the market demand, competition, and regulations. Consider the following factors:

Market Demand

Determine the demand for portable toilets in your area. Research the types of events, construction sites, and other locations that may require the use of portable toilets.


Research the competition in your area. Consider the number of established porta potty companies, as well as their pricing, services, and reputation.


Research the regulations for operating a porta potty business in your area, including any licensing and permitting requirements, as well as health and safety regulations.

Step 2: Acquire Equipment and Supplies

Once you have researched the industry, the next step is to acquire the necessary equipment and supplies. You will need the following:

Portable Toilets

The most important equipment for a porta potty business is the portable toilets themselves. There are several types of portable toilets available, including standard units, luxury units, and handicap-accessible units. Consider the types of events and locations where you will be providing services when choosing the types of portable toilets to purchase.

Delivery and Pickup Vehicles

You will also need a vehicle for delivering and picking up the portable toilets. Consider purchasing a flatbed truck or a trailer that is equipped with a hydraulic lift for easy loading and unloading.

Chemicals and Supplies

You will also need to purchase chemicals and supplies for cleaning and sanitizing the portable toilets, including deodorizers, disinfectants, and paper products.

Step 3: Establish a Business Plan

Before starting a porta potty business, it’s important to establish a business plan. Consider the following factors:


Determine your pricing structure, including rental rates for the portable toilets, as well as any additional fees for delivery, pickup, and cleaning.

Marketing Strategies

Develop a marketing plan for your business, including advertising, public relations, and sales strategies. Consider the types of events and locations where you will be providing services, and target your marketing efforts to those areas.

Financial Projections

Establish financial projections for your business, including projected revenue, expenses, and profit margins.

Step 4: Obtain Licenses and Permits

Before starting a porta potty business, you will need to obtain any necessary licenses and permits. Requirements may vary by state, so research the regulations for your area.

Step 5: Launch Your Business

Once you have acquired the necessary equipment and supplies, established a business plan, and obtained the necessary licenses and permits, it’s time to launch your porta potty business. Consider the following strategies:

Build Relationships with Customers

Build relationships with customers by providing high-quality services and developing a reputation for reliability and professionalism.

Offer Competitive Pricing

Offer competitive pricing for your services to attract customers and stay competitive in the market.


Starting a porta potty business can be a profitable and rewarding venture, as long as you conduct thorough market research, secure funding, and follow all the necessary steps to establish a successful business. By providing high-quality service and reliable equipment, you can build a reputation and attract repeat customers, helping your business to grow and succeed.